Loyalty program UDS, as implemented in your business and what happened
In the local shopping center I keep a small shop of accessories-I sell handbags, travel suitcases, scarves, gloves and other haberdashery. In General, not mega-tough businessman, but revolve more or less successfully.
Since April 2018, I have connected to the UDS system. Now I will briefly tell about my impressions.
On the advice of another friend, a colleague (keeps a cafe in the same shopping center), began to use the UDS service. He has long enjoyed, I trust him, I decided to try. Before that, he served advertisements in Newspapers, printed flyers, which, in General, only ate up the advertising budget. The best results showed the promotion of the thematic group in social networks. In principle, it has been almost a year since the registration in the service, so I can say that from the outdoor I refused without any losses. Social networks continues to lead the Manager.
For me, as an entrepreneur, it is very convenient to use the system, because:
I have greatly expanded the customer base – I immediately see who joins the system and makes purchases in the store, it is more convenient for me to use a QR code than discount cards.
I can instantly track how much each customer has spent in my store, I can offer him a favorable offer that will attract him.
Most often I offer cashback, not a discount, because the discount can be used once – and the customer will not return. And cashback is some kind of game moment. You can save points and write them off – many customers like it, they even fall into some excitement. All the more that additional’scores are awarded them, if they recommend someone music and “cite” a new client.
It is very convenient to edit materials in the application – that is, to change the terms of promotions, discounts, etc.
When a customer makes a purchase and uses the application, he leaves a review, puts a rating. I can track (and do it quickly) the mood of my customers. If they are not satisfied with something, I immediately know about it and will be able to do something and change.
My customers are comfortable when they receive individual offers. I often try to make them profitable, so that the client will definitely come back to me again.
At the same time, in fact, I was only required to slightly increase the cost of paying for the functionality – but they are more than covered by the balance of funds that I used to spend on printing flyers. UDS service is quite satisfied, it fully pays for itself. I recommended it to my friends, so the popularity of the shop is gradually increasing.