Advertising has become part of creativity. In order not to get lost in the stream of endless messages, the creators of the advertising message use their imagination, convey complex things in simple categories. The ideal engine of trade reaches consciousness instantly, bypassing the resistance of the consumer. Advertising, which is trusted, guarantees a quick profit, and the best phrases are distributed as folk wisdom. And what are the criteria that affect the quality of the advertising?
Today, plastic printing rules the advertising world. The quality of the material depends on the effectiveness of the advertising product on a par with the text and image. The appearance of printed products, tactile sensations, color perception became important for the consumer. Continue reading